Soft Landing - AI for renters

Our Mission

Make finding the right home feel calm, fast, and fair

We focus on the hardest, most time-sensitive part of moving: finding your next home.

No one has time to scroll listings anymore. You deserve a short list of homes that genuinely fit , with the context you need to move quickly and confidently.

The problem we’re fixing

Renting in London (and most major cities) has become a high-speed obstacle course:

  • Listings are fragmented across platforms, each with different filters and missing details

  • The market moves faster than people can research, compare, and respond

  • The information that matters most is often buried, vague, or absent

The result is too many tabs, too many hours, too many near-misses

What we believe

1) Your home search should be personalised, not generic

Two flats can look identical on a marketplace and feel completely different for you. We believe search should start with your real preferences and constraints, then we do the heavy lifting from there. 

2) Speed matters, but clarity matters more

In a competitive market, being quick is important. But being quick and wrong is expensive. We believe renters deserve better signal, earlier.

3) Trust comes from context

A listing is not a home. A home includes the surrounding area, the surrounding community and the questions you wish you had asked before booking a viewing. We believe that context should be built in, not bolted on.

What we're building

Soft Landing is an AI-powered rental search experience that:

1) Learns what “a good fit” means for you

  • A short onboarding captures your key preferences and deal-breakers

  • We translate that into a structured search and matching model 

2) Ranks real listings by match score

  • We evaluate listings (today from Rightmove) and score them against your preferences

  • You see a prioritised list, not an endless feed

3) Making each property understandable in minutes
For any property, we help you quickly answer:

  • Is this good value for what it is?

  • What’s the area actually like for daily life?

  • What should I ask the agent before I waste time viewing? 

4) Keeps your shortlist organised

  • Like or dislike to refine your results.

  • Save properties to return to later. 

5) Keeps searching for you while you live your life

Who this is for

Soft Landing is built for renters who:

  • are busy but still want to find the best home

  • are moving ASAP through to the next few months

  • want to move quickly without making bad compromises

  • are tired of marketplace chaos and missing information